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MARKET RESEARCH

MARKET RESEARCH

Reporting and analysis

MARKET RESEARCH

About markets research

Nicotine markets research
Botanical markets research

The nicotine products are the most popular category in alternative smoking, which covers both vaporless dissolvable nicotine products and electronic cigarettes. The reports in this category focus on emerging trends in nicotine delivery and the composition of nicotine itself, which are largely driven by new restrictions introduced. Thus, the boundaries of alternatives to smoking are expanding.

The reports include the study on the completely new alternative subcategories, their legal regulation and the full range of corresponding products on the market, which are collected by tracking systems, designed and developed by the Wingle Group. Next categories of products included to this category:

  • nicotine pouches (snus)
  • nicotine gums
  • nicotine lozenges
  • nicotine inhalers
  • nicotine patches
  • nicotine prefilled e-cigarettes
  • and many other products.

The characteristics of the products are specially studied and classified to evaluate their benefits, harmful effects, positioning and challenges. Moreover, detailed analysis helps to find out the preferences and expectations of consumers in relation to the product.


Research services by the Wingle Group are extremely necessary for the companies entering the market, as they help to assess market segments in terms of value and growth; consider market trends and opportunities; learn about manufacturers and distribution chains; and develop a strategy in the competing environment.

In the beginning, botanical vaping products (non-tobacco and non-nicotine products) were developed to help smoking cessation, by mimicking the habitual shape of a cigarette without delivering addictive nicotine or toxic chemicals; though later on they became a safer way to provide additional health benefits, like nutrients, vitamins and minerals. This category of research provides substantial and comprehensive insight in the latest industry trends of combining botanicals or nutrients with vaping focusing on:


  • genesis of botanical vaping;
  • development of nicotine replacement methods;
  • scientific studies on the effects of botanical products;
  • regional preferences and peculiarities in botanicals trade;
  • analysis of growth drivers of the market segment;
  • brands positioning and product differentiation;
  • suppliers of botanical e-liquids.

The research is completely original and conducted by the Wingle Group multilingual analysis team using as the source of official data – government institutions publications, scientific papers, company and brand official websites, articles and surveys. The study shows the prevalence of nutrients and herbal extracts, the competitiveness of brands in different markets, and the preference for botanical products by product type. Reports in this category combine open data, vaping expert opinion, and analytical results based on the survey of the products.

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